Build a Website that You Control
You probably already have a website for your business, but if you don’t, it’s critical that you set one up immediately. A business website is the digital representation of your personal expertise. It’s where you build your authority as an expert on the topics you know best.
To establish your expertise you’ll write blog posts and articles using keywords that are important to your prospective customers. In order to do this, you need to have access to quickly and easily add new blog posts and pages on your website.
Websites built on simple editing platforms like WordPress and other CMS allow you to edit existing pages and add new ones at any time.
If you can’t easily edit your current business website, just create a new website right now. Imagine that you’re starting a little online magazine.
You need the ability to edit and add pages to the site on your own.